SINOVERSE
Insights
Journal

Insights from the middle ground.

Observations on how Chinese consumers actually discover, judge and adopt European brands - written from London, informed by what we see inside China.

  1. Consumer behaviour

    Discovered in store, lost online: the dead end facing Chinese customers who love your brand

    Chinese customers are finding you - in your store, through friends, on their feeds. What happens in the thirty seconds after they search for you decides whether that interest survives.

    4 min readRead →