SINOVERSE
Method

Five stages,
one long arc.

We don't sell shortcuts. Each stage of our method earns the next strategy before presence, presence before amplification, amplification before commerce.
01
Month 1 · One-time fee

Strategy & setup

Strategic groundwork before a single post goes live. Market audit, brand localisation, account registration, and a 90-day content plan.

Deliverables
  • ◆Xiaohongshu landscape scan + 3 competitor teardowns
  • ◆Chinese brand name (2–3 options, vetted for XHS search)
  • ◆Official XHS account live with first 4 posts
  • ◆90-day content calendar tied to Chinese cultural moments
  • ◆KOC seeding shortlist with fee ranges
02
Months 1–3 · Monthly retainer

Build presence & validate

Run your official Xiaohongshu account original content, community management, monthly reporting. Real data by month 3.

Deliverables
  • ◆12 original posts per month, written and shot in-house
  • ◆Daily community management (replies, DMs, comment moderation)
  • ◆Monthly performance report with cohort insights
  • ◆Continuous content optimisation against engagement data
03
From month 2 · 12% management fee

Amplify with KOC seeding

KOC campaigns accelerate reach once the account has foundation. KOC fees are a separate brand budget full transparency, no hidden margin.

Deliverables
  • ◆KOC sourcing matched to brand voice and price tier
  • ◆Campaign brief, contracting, and content review
  • ◆Performance tracking reach, saves, search uplift
  • ◆Quarterly review of which KOC profiles convert
04
Months 6–12 · Data-driven scope

Open a sales channel

Once demand is validated, the simplest path to purchase: direct shipping optimised for Chinese buyers. No Chinese entity required to begin.

Deliverables
  • ◆Direct shipping setup (logistics, duties, returns)
  • ◆WeChat / Alipay payment integration
  • ◆Distributor matching for select categories
  • ◆Conversion measurement back to XHS content
05
Month 12+ · Long-term partnership

Scale what works

Pearl River Delta distributor partnerships, HNW network introductions, or a Tmall flagship. China is a long game we build it properly.

Deliverables
  • ◆Pearl River Delta distributor partnerships
  • ◆HNW network introductions in Guangzhou & Shenzhen
  • ◆Tmall Global / Tmall flagship preparation
  • ◆Strategic counsel as the brand expands category or city
Ready when you are

Begin with a strategy call.

Enquire