Method
Five stages,
one long arc.
Each stage earns the next - strategy before presence, presence before amplification, amplification before commerce.
01
Month 1 · One-time fee
Strategy & setup
Strategic groundwork before a single post goes live.
- ◆Xiaohongshu landscape scan + 3 competitor teardowns
- ◆Chinese brand name, vetted for XHS search
- ◆Official account live with a 90-day content calendar
02
Months 1–3 · Monthly retainer
Build presence & validate
We run your official Xiaohongshu account. Real data by month 3.
- ◆12 original posts per month, written and shot in-house
- ◆Daily community management
- ◆Monthly performance report
03
From month 2 · 12% management fee
Amplify with KOC seeding
KOC fees are a separate brand budget - full transparency, no hidden margin.
- ◆KOC sourcing matched to brand voice and price tier
- ◆Campaign brief, contracting and content review
- ◆Performance tracking - reach, saves, search uplift
04
Months 6–12 · Data-driven scope
Open a sales channel
Once demand is validated, the simplest path to purchase. No Chinese entity required.
- ◆Direct shipping setup - logistics, duties, returns
- ◆WeChat / Alipay payment integration
- ◆Conversion measurement back to XHS content
05
Month 12+ · Long-term partnership
Scale what works
Distributor partnerships, HNW introductions, or a Tmall flagship. China is a long game - we build it properly.
- ◆Pearl River Delta distributor partnerships
- ◆HNW network introductions in Guangzhou & Shenzhen
- ◆Tmall Global flagship preparation
Ready when you are